ITV's Text Santa appeal
ITV's Text Santa appeal is in full swing. Money raised during the annual appeal is split equally between six charities.
ITV's Text Santa appeal is in full swing. Money raised during the annual appeal is split equally between six charities.
ITV says:
100% of donations made by viewers are evenly distributed to ITV's chosen charities within three months of each televised appeal.
All Text Santa operating costs including staffing and the programme itself are funded directly by ITV as part of its corporate giving, and not from its corporate partners or viewer contributions.
"I would personally like to thank the local community for their amazing donations of food, toiletries and clothing. "
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