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Toys campaign wins backing

Morrisons supermarket has announced that it will change the way it displays children's toys, to remove gender stereotyping.

The decision has been welcomed by Newcastle MP Chi Onwurah, who has supported the 'Let Toys Be Toys' campaign.

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North East MP welcomes supermarket decision on children's toys

Newcastle Central MP Chi Onwurah Credit: chionwurahmp.com

Newcastle MP Chi Onwurah has welcomed the announcement by Morrisons that it will remove signs for 'boys' and 'girls' toys, and phase out blue and pink.

Morrisons says it is planning to display toys according to price, and the changes will be in place next year.

Chi Onwurah - who has backed the 'Let Toys Be Toys' campaign - greeted the news as a "good step forward", but said there is still a long way to go with other retailers.

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Morrisons statement on toys

" Morrisons has updated the signage in many of our stores and removed the reference to "boys" and "girls" toys. We are aware that the old signage remains in some stores and are working to address this.

"Our new signage retains colour coding based on our experience that this helps customers to navigate the aisle and quickly find the toys they are looking for. We are listening carefully to the views of all of our customers and the Let Toys be Toys campaign.

– Morrisons spokeswoman
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