Developers reveal a virtual walkthrough of £100m 'Whey Aye Wheel' project

The incredible virtual reality footage gives a possible look into the future Credit: World Wheel Company

Newcastle could be one step closer to becoming the home of Europe’s tallest observation wheel.

If plans go ahead, the 'Whey Aye' wheel will be a new Quayside attraction - surrounded by bars, restaurants and sports facilities in an area called 'The Giant's Quay'.

Now, the company behind the revolutionary idea has released a spectacular computer-generated video tour of the proposed project.

  • Watch it here:

The video will be showcased by the developer, the World Wheel Company, at the world’s leading property event, MIPIM in Cannes this week.

The virtual walkthrough shows the entire development covering 344,445 sq ft (32,000 sqm).

The Geordie Giant will stand 39 ft (12 m) tall Credit: Artists impression - WWC

‘The Whey Aye’ wheel stands nearly 460 ft (140 m) high and will be 16 ft (5 m) taller than the London Eye.

It's anticipated that the project will see around £100m invested in the city and up to 800 jobs created.

  • In a statement, the Chief Executive Officer of World Wheel Company’s Newcastle operation said:

For more information about the impact on the city, you can visit their website by clicking here.

An artist impression of the development on the Spillers Wharf site Credit: The World Wheel Company