Teesside University reprimanded by advertising watchdog for 'misleading claims'

Teesside University has been reprimanded by the advertising watchdog for using misleading claims to try to attract students.

The Advertising Standards Authority (ASA) has banned "misleading" claims by Teesside University about its graduate prospects. The university says "we strongly believe that the marketing message was accurate, but we respect the decision".

Falmouth, Teesside, East Anglia, Leicester, Strathclyde and West London universities have also been told to remove claims - found by the Advertising Standards Authority (ASA) to be misleading and unsubstantiated - from their websites.

The Committee of Advertising Practice (CAP) will also be issuing guidance off the back of the rulings later this week to "help universities stick to the rules".

The ASA found a claim by Teesside University that it was the "top university in England for long-term graduate prospects" was misleading.

The universities said they based their claims on independent assessments provided by compilers of national and international league tables.

Teesside University released this statement: