Anti-homophobia campaign launched in South Shields

#SoWhat anti-homophobia campaign Credit: Darren Irwin

A campaign to fight homophobia has been launched in South Shields - and has already gone global.

It is the idea of Stuart Hatton, a dance teacher and model from the town who was crowned Mr Gay World last year.

The idea is simple.

Just write 'So What?' on your hand, take a photo and post it on social media.

Stuart explained the concept behind it.

Kim Wilde gets involved in the campaign

Stuart received support from dozens of people from the north east at the campaign's official launch - including some celebrity backing.

The aim is to get the #SoWhat message spread around the world as part of his role as an ambassador for the LGBT community.

See our report from the official launch event below: