Sports Direct lose Court of Appeal bid over Newcastle United kit deal
Sports Direct, run by former Newcastle owner Mike Ashley’s Frasers Group, had challenged the club's exclusive football kit deal with JD Sports in court.
Mike Ashley
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Newcastle United’s kit deal with JD Sports will hike prices for fans, court told
Sports Direct, run by former Newcastle owner Mike Ashley’s Frasers Group, is seeking a temporary court order forcing the club to supply it with a replica kit.
Mike Ashley takes Newcastle United to court in row over kit sales
Newcastle United have struck an exclusive deal to stock the new kit at JD Sports, effectively blocking Sports Direct from stocking it in their stores.