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Fifty Shades of Grey film premiere in London
The film version of erotic novel Fifty Shades of Grey is holding its UK premiere at the Odeon Leicester Square in central London.
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Fifty Shades of Grey stars 'overwhelmed' at premiere
Fifty Shades of Grey stars Jamie Dornan and Dakota Johnson said the film's premiere in London was ''crazy" as thousands of fans greeted the actors ahead of the first screening of the film in the UK.
Speaking to ITV News on the 'grey' carpet, Johnson, who plays submissive Anastasia Steele, said being involved in the film was "kinda wild".
Dornan, who plays Christian Grey, said the premiere was "full on" and he was excited to be involved in the project as he couldn't wait to play the "intense and complicated" character.
The film is expected to be a hit at the box office after it pre-sold more than £1 million in tickets.
In Pictures: Fifty Shades of Grey's London premiere
Stars of the much-anticipated 'Fifty Shades of Grey' film have been on the red carpet ahead of the UK premiere at the Odeon Leicester Square in central London.
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Domestic abuse campaigners target Fifty Shades film
Campaigners have held a protest at the UK premiere of 'Fifty Shades of Grey'.
The group, representing '50 Shades Is Domestic Abuse', held banners and balloons near the red carpet outside the Odeon Leicester Square in central London.
Natalie Collins set up the campaign two-and-a-half years ago as the three books in the Fifty Shades series became hugely popular.
Asked what message she wanted to give to the stars of the new film, she replied: "We want to say that these books and this film is promoting abuse and it is disappointing that they would want to be part of that, they would want to be benefiting from and capitalising on what is essentially domestic abuse."
- ITV Report
Fifty Shades reviews leave little to the imagination
Latest ITV News reports
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Fifty Shades reviews leave little to the imagination
The reviews of the much anticipated movie have been lukewarm at best. Here is a look at some of the critical reaction.