Obama strategist Axelrod joins Labour's election campaign

Although there are significant differences between the US and British electoral systems, Ed Miliband's decision to take on one of Barack Obama's key strategists, David Axelrod, can hardly hurt the Labour leader's chances.

ITV News Political Correspondent *Romilly Weeks *reports.

Read: Obama strategist Axelrod joins Labour's election campaign

David Axelrod, one of US President Barack Obama's top strategists, has been warmly welcomed by Labour after joining their election team, however that did not stop the party's website from misspelling his name.

The news release spelled his name 'David Alexrod' but the website has now corrected the error.

Read: Miliband says Axelrod will be huge asset to Labour

President Obama strategist David Axelrod has tweeted he is proud to be working with Ed Miliband.

Labour leader Ed Miliband has welcomed the news US presidential strategist David Axelrod is to join the party's election campaign.

He said: "It's excellent news that David has agreed to help One Nation Labour win the next election and build our campaign to change Britain so hard-working people are better off.

"He will be a huge asset to our campaign as we work to show the British people how we can change our country for the better."

One of US President Barack Obama's top campaign strategists has been recruited by Labour to play a key role in Ed Miliband's bid for Downing Street in next year's general election.

David Axelrod, who is credited with masterminding Mr Obama's presidential victories in 2008 and 2012, will join Labour's general election campaign team as a senior strategic adviser, the party announced.