Police probe possible 'Neknomination' death in Wales

People are being warned about the dangers of taking part in the drinking game Neknominate amid fears that it may have resulted in at least three deaths in Wales and Ireland.

Police in Wales investigating the "sudden" death of a 29-year-old man in Cardiff early on Sunday say they "have received information regarding the so-called neck and nominate game".

Last week, Jonny Byrne and Ross Cummings both lost their lives in Ireland after apparently trying to complete their challenges.

It is believed Mr Byrne, 19, drowned after jumping into the River Barrow in Carlow after playing the game.

His death came one day after the body of DJ Ross Cummins, 22, was found in a house in Dublin.

Read: Second death in Ireland linked to social media drinking craze 'Neknominate'

The anti-binge drinking campaign group Alcohol Concern has responded to news of another death potentially linked to "Neknomination".

Read: Police probe possible 'Neknomination' death in Wales

Police investigating the death of a 29-year-old man from Cardiff are looking into whether the controversial drinking game "Neknomination" played a part in his death.

Officers and paramedics were called to an address after receiving reports that a man had collapsed after taking part in the game.

The social media drinking craze involves a drinking dare, usually normally 'necking' a pint of alcohol, posting the video online and then nominating one or two people to do the same.

A South Wales Police spokesman said: "We are investigating the sudden death of a 29-year-old man from Rumney during the early hours of February 9.

"Officers investigating his death on behalf of HM Coroner have received information regarding the so-called neck and nominate game. Inquiries are continuing and a post-mortem is taking place."

Read: Facebook rejects calls to ban 'neknomination' drinking game