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Shocking anti-smoking advert
The Department of Health is launching an anti-smoking advert that shows a tumour growing from a cigarette. It marks a return to shock tactic adverts.
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Shock tactic anti-smoking adverts are back
The new Department of Health campaign, featuring the following shock ad, is launched today.
The last graphic adverts in 2004 showed fatty deposits being squeezed from a smoker's artery and fat dripping from the end of cigarettes.
The last eight years have seen softer campaigns.
"Smokers play Russian roulette with every cigarette"
The new anti-smoking campaign is in response to statistics which show more than a third of smokers still think the health risks are greatly exaggerated.
Chief Medical Officer Professor Dame Sally Davies described the figures as "absolutely shocking" and that smokers play Russian roulette with every cigarette.
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Shock tactic anti-smoking ads are back
The new Department of Health campaign, featuring the following shock ad, is launched today.
The last graphic adverts in 2004 showed fatty deposits being squeezed from a smoker's artery and fat dripping from the end of cigarettes.
The last eight years have seen softer campaigns.