Puppets teach children about staying safe online
Children as young as three are being warned about the dangers posed by the internet.
To some parents such a move may seem excessive, but the organisers of the campaign say it's essential that even pre-school youngsters understand the risks that exist.
And to help get a complex message across to those so young a special puppet play has been developed to help them.
Malcolm Shaw spoke to Jane Crawshaw, Traum Theatre Company, Donna Comerford, Brighton Digital Festival, and Emily Cherry, NSPCC.