Statement from Lego

"At the LEGO Group we put product quality and safety as our highest priority. We naturally deeply regret the very unfortunate and unpleasant experience of both the parents and child in the specific case, and we are happy to hear they are doing fine despite the experience.

"As a company we adhere to the strictest toy safety standards globally and even go beyond legal requirements in our internal quality and safety standards that we apply to our products, to ensure the safety of children when they play with LEGO bricks.

"Despite the very stringent safety measures we take, we do not recommend that children put LEGO bricks in their mouth. On LEGO boxes containing small parts we make aware, that these may pose a potential choking hazard. The text is written alongside the age marking that indicates that these products are not suitable for children aged 0-3. In many sets we also include brick-separators – small tools that enable children to separate most LEGO bricks in a safe manner if they are unable to do it with their hands.

"We are grateful for all the feedback we receive from consumers around the world and we use this to improve both our products as well as product related communication."