We are launching a new campaign to help save thousands of lives and we want your help. There are currently 10,000 people waiting for a transplant - but life is a lottery on the transplant list. We are also using the new QR Code to spread the word.
The very first kidney transplant took place in the UK less than sixty years ago - since then - transplants have become one of the most successful forms of modern medicine. But more lives could be saved if there was not such a desperate shortage of organs.
This week ITV is highlighting the issue - in our campaign - From the Heart - and we're hoping more people will sign up to the donor register. Today we look at just how far organ transplant has come - Stacey Poole reports.
If you would like to join the organ donor register you can do so online.
While 90% of people believe donating an organ is the right thing to do - only 30% are signed up to the organ donor register.
During our week-long campaign - 9,055 people signed up to the register in our region - compared to just 818 during the same period in 2012.