Brighton and Hove Albion announce multi-million pound upgrade to Amex Stadium

  • ITV Meridian's Andy Dickenson has been speaking to the Club Chairman and fans about the investment.

Christmas has come a day early for fans of Brighton and Hove Albion with news that the club's facilities are expanding.

It's following its success in recent seasons with multimillion pound investments and a larger capacity at the Amex Stadium.

The Terrace, the new fan zone at the American Express Stadium will open in the spring and will complete the first phase of a further £40m worth of investment in a range of improvements.

The fan zone will offer capacity for up to 1000 fans in the colder months and the ability to expand outdoors and cater for up to 2000 in warmer months - making it the biggest in the Premier League.

The Terrace, the new fan zone at the American Express Stadium will open in the spring. Credit: Brighton and Hove Albion

Deputy chairman and chief executive Paul Barber said, “I know our fans are looking forward to the opening of the new fan zone and are extremely excited to see these plans come to life.

"It is another incredibly generous investment by our chairman Tony Bloom.

"The Terrace will provide a brilliant addition to the matchday experience, as a place to meet friends before and after matches, watch live sport in a modern space, and enjoy a wide variety of food and drink offerings.

“We will also be looking to utilise The Terrace for a range of different events and occasions in between matches too, providing a fantastic new venue for fans, the community and visitors to the city to enjoy.

“We will be sharing further details between now and the spring, such as opening times and food offerings, but we will work with the best local Sussex suppliers to provide a great range of options."

  • Russell Wood, Commercial Head, Brighton & Hove Albion

Phase two of the scheme will see a new-look and redeveloped club store, spanning across two levels.

The store and Dick’s Bar will close after the Arsenal match on 4 January 2025, to begin the work, but a new temporary store will open in Bennett’s Field.

The club museum will also relocate to a permanent base in the city centre in 2026/27, with further details being announced in the spring of 2025.

Phase three of the project will see an additional 1901 Club area added to the north stand, which will help boost capacity at the Amex to 32,500 and is due to open in time for the 2026/27 season.

The new hospitality area will offer an area for home fans only, aimed at those fans who want to be at the heart of the atmosphere and show their support for the team.

Other works planned will include the introduction of safe standing in the North Stand, taking place in 2025, which the club recently confirmed, and in 2027 the relocation of away supporters into the south-west corner of the Amex.

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