Campaign to encourage more organ donations
Across the UK 6,000 people are currently waiting for an organ transplant - but on average one person dies every day because a donor can't be found.
From next spring, organ donation will move to an 'opt out' system - currently 40% of families refuse to allow bodies to be used, even if the register has been signed.
During Organ Donation Awareness Week, Brighton's i360 has been illuminated pink to highlight the issue. Andy Dickenson reports.