London Fashion Week will not feature real fur in any of its shows
London Fashion Week will not feature real fur in any of its shows this month.
It is thought to be the first main fashion week to go completely fur-free.
The move is reflects a "cultural change based on ideals and choices" by designers, big brands and consumers, the British Fashion Council said.
The British Fashion Council has not banned fur but instead carried out a survey among all designers involved in the shows, which run from September 14.
It comes after luxury fashion house Burberry announced it will no longer use real fur.
The British brand said there will be no real fur in its collection presented in London later this month, adding that it will phase out existing fur products.
Burberry's showcase on September 17 will be the debut collection for the brand's new chief creative officer, former Givenchy designer Riccardo Tisci.
The use of real fur by Burberry has been restricted for many years to rabbit, fox, mink and Asiatic racoon.
These and angora will be banned from future Burberry collections.
Singer Paloma Faith, a long-time anti-fur campaigner, said she was "overwhelmed and elated" at the news.
She tweeted: "I am so overwhelmed and elated that fur has been banned from london fashion week! Progress!"
Animal rights organisations have praised Burberry's movement including the People for the Ethical Treatment of Animals Foundation (Peta), who deemed this as a "breaking victory".
Director of Peta, Elisa Allen said: "We're thrilled that no designers are going to be showcasing animal fur at London Fashion Week. It is a sign of the times that designers, retailers and the British public are no longer interested in supporting this industry that electrocutes, bludgeons and sometimes even skins animals alive.
"That being said, we are disappointed that the British Fashion Council has yet to implement a permanent ban against the use of animal furs. They really need to do this immediately if they have any hope of remaining relevant and credible."