Text Santa: Raising money for Age UK

As many of us gear up for our Christmas celebrations we take a look at one charity who work tirelessly to make sure one generation isn't overlooked. Age UK are one of the charities being supported by our Text Santa appeal this year.

They've been running Christmas parties across the region to make sure those who would normally be on their own get a chance to put on their glad rags and kick up their heels.

Sarah Rogers went along with them:

ITV says: 100% of donations made by viewers are evenly distributed to ITV's chosen charities within three months of each televised appeal.

All Text Santa operating costs including staffing and the programme itself are funded directly by ITV as part of its corporate giving, and not from its corporate partners or viewer contributions._