The new campaign follows high-profile cases such as that of Jimmy Saville and North West broadcaster Stuart Hall. The NSPCC is calling parents to talk to youngsters as young as five about what to look out for.
Bernadette Oxley, NSPCC Regional Head of Services for North West and Cumbria says parents want advice on how to speak to their children about staying safe. She says post the Jimmy Savile and Stuart Hall cases children are asking questions and parents need to know handle them.
It's being supported by Lancashire police who say parents and carers should be aware and keep any eye out for warning signs such as changes in a child's behaviour.
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Merseyside Police want to speak to teenager described as "significant witness" after stabbing on Friday morning
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