Crewe woman chosen as cover star for John Lewis festive ad soundtrack after TikTok competition

A woman from Crewe has been selected to be the cover star of the new John Lewis Christmas advert theme song.

The retailer along with former Wigan musician and Verve lead singer Richard Ashcroft chose Mel Raeburn as the winner of the competition following a nationwide search.

Mel Raeburn said it was “an honour” to be selected to record a version of Ashcroft’s Sonnet, the soundtrack to the department store’s highly anticipated festive campaign.

Ms Raeburn said: “I’m beyond thrilled to have been chosen by Richard Ashcroft and John Lewis as the cover star.

“Everyone waits for the John Lewis Christmas advert every year and it’s an honour to be a small part of that magic and have my cover track released as a single – it’s a dream come true.”

Ashcroft said: “It’s been an honour to hear so many great interpretations of my song. The standard was so high it made choosing a winner really difficult.

“As I could only pick one, it was Mel with her subtle arrangement and fine harmonies.

“Congratulations, Mel, I look forward to hearing the recorded version. Merry Christmas, and love and peace to everyone who took part.”

Ashcroft provides the soundtrack to this year’s ad – about a woman frantically buying a last-minute gift for her sister – with his song Sonnet from his Acoustic Hymns album, a departure from previous John Lewis ads that have often featured covers.

But this year, the retailer held a competition on TikTok to find an aspiring artist to cover the song, with the help of Ashcroft and record label BMG.

Raeburn has recorded a version of the song at Angel Studios with producer Tim Bran, who is known for his work with London Grammar, Aurora and Birdy.

The cover will receive a digital release on 19 December through record label BMG and will feature in a special Christmas Day airing of the ad on TV.

Proceeds from the track will be donated to the Building Happier Futures charity.

The prize also includes a £3,000 John Lewis shopping spree and tickets to a Richard Ashcroft headline show next year.

John Lewis said it received more than 1,000 entries for the prize from artists ranging from NHS colleagues, a Ukulele band, and the dogs and cats of Battersea Dogs & Cats Home.

John Lewis brand director Rosie Hanley said: “This year, we took the chance to feature an original song in the Christmas advert to run the cover star music competition and give the nation the opportunity to be part of something really special.

“This year’s Christmas campaign centred around connection, digging a little deeper into your heart and exploring deep connections – finding our cover star has been a fantastic way to extend that message.

“Mel Raeburn truly embodies the spirit of our campaign, and we’re so excited to share their incredible talent on our ad airing on Christmas Day.”