The Cube Live opens in Manchester so you can play the ITV show in real life

  • Video report by Caroline Whitmore


Hit ITV game show The Cube, hosted by Phillip Schofield, has now become a live attraction in Manchester.

Those taking part can pit their wits in a number of extraordinary mental and physical challenges - all within the show's iconic perspex boxes.

The Cube Live forms part of the spectacular new multi-million pound entertainment complex, Urban Playground, that will open to the public from February 10 inside the Manchester Arndale Centre.

Organisers say they've been planning the attraction for a few years. Credit: ITV News

Groups of two to four people can take on The Cube and compete in seven different challenges per session.

The Urban Playground venue also boasts a new tech-infused mini golf course Putters with the option of a nine or 18-hole course, alongside the first UK branch of international burger bar, The Butcher.

Edward Mellors, owner of The Urban Playground said: "We've been planning for about three years. Obviously, covid - in the middle of that - slowed everything down. We're just so excited to be operating now. It's just amazing."

Granada Reports' Caroline Whitmore having a go at one of the games! Credit: ITV News

It's all been designed by renowned international architects Baranowitz + Kronenberg (B+K), who say they've "created a world of exploration that sparks play and social interaction".

The Urban Playground venue has taken over the former Dorothy Perkins/Arcadia stores on the upper floor of the Arndale, and stretches over two floors and 4,000 square metres.