New 'immersive' Beatles' experience launched in Liverpool

A new experiential presentation of Sgt. Pepper's Lonely Hearts Club Band was launched in Liverpool today.

In what has been described as a "worldwide first", the album will be presented in an 'immersive' experience daily at the Martin Luther King Jr building at the Royal Albert Dock until 9 January.

Tate Liverpool and National Museums Liverpool have worked in collaboration with Apple to present the remixed version of the album.

Helen Legg, director, Tate Liverpool, said: "We’re excited to be working with National Museums Liverpool to bring this unique listening experience to the city.

"At the time they made Sgt. Pepper’s Lonely Hearts Club Band, The Beatles were at the epicentre of pop and performance art of 60s London which strongly influenced this tremendous record."

Giles Martin, son of the legendary Beatles producer George Martin said: "Sgt. Pepper’s Lonely Hearts Club Band is one of the most important and ground-breaking albums of all time.

In many ways it changed how records could be made. The Beatles stopped just simply making music and started painting pictures with sounds that hadn’t been heard before."

Watch Tim Scott's report here: