Hughie Fury's world title fight to be broadcast exclusively on YouTube
Hughie Fury's WBO World Heavyweight title fight will be shown exclusively on YouTube, Hennessy Sports has announced.
The cousin of Tyson Fury is taking on the reigning champion Joseph Parker of New Zealand at Manchester Arena on September 23rd. Hughie Fury said:
The will be shown exclusively live in the UK and Ireland on YouTube on a pay-per-view basis with further countries to be announced. The promotors are advertising an advance purchase offer of £9.99 in the UK.
Watch: Hughie Fury in bid to become world champion
Hennessy believes this will take Parker v Fury to a global audience, bring in younger viewers and attract a new generation of fans to the sport.
Hennessy said: “The Heavyweight Championship of the World is still the biggest prize in sport and can capture the imagination of the public like no other sport. For Fury v Parker, we decided to make this event innovative, forward thinking and really push out the boundaries. We've been talking to YouTube for months about bringing boxing to a wider audience through their platform, and are delighted to have found a way to achieve this."