Future of Jersey's Battle of Flowers 'up in the air' due to shortage of sponsors

Could one of Jersey's most famous events be in jeopardy? Credit: ITV Channel TV

Organisers of Jersey's Battle of Flowers have said they are concerned for future events due to a shortage of sponsors.

The 2022 parade was the smallest parade to date, with only 21 floats taking part.

The Optimists Club's float 'When Movies Were Movies', won the Prix d'Honneur at 2022 parade. Credit: ITV Channel

Battle celebrations returned earlier this month for the first time since 2019.

However, both St Ouen and St Helier did not enter a parish float.

Organisers behind the annual event say the increasing shortage of volunteers and funding for float production, puts future Battles in jeopardy.

The Battle of Flowers currently receives a grant of £150,000 per year as part of float preparations.

Jersey's Economic Development Minister, Deputy Kirsten Morel has told ITV Channel that he is "open to discussions about funding for the battle".

Deputy Morel also said: "The Battle of Flowers is so important for tourism and the community in the island.

"We need to find a best way forward for the event - it needs invigorating. There needs to be an understanding from the government about how best we can support the event.

"I'm open to discussions about funding but it has to be in a way which makes sure the event stays relevant and exciting."