Here's how the Midlands is celebrating the arrival of Archie Harrison Mountbatten-Windsor
Prince Harry and Meghan have proudly introduced their newborn son to the world today, as new mum Meghan declared "it's been magic."
He's been named Archie Harrison Mountbatten-Windsor.
And here in the Midlands, that royal magic has been spreading round...
Here's the moment Nottingham-based knitwear firm see the royal baby wrapped up in one of their shawls:
G.H. Hurt & Son's baby blankets have also been worn by Prince George, Princess Charlotte and Prince Louis.
Chocolatiers at Cadbury World have unveiled their latest creation – a sweet chocolate teddy bear to celebrate the birth of the royal baby.
The bear was produced over two days by two chocolatiers and stands at 45cm tall and weighs around 28kg – the equivalent of 622 standard bars of Cadbury Dairy Milk.