Two-year-old rabbit from Worcester wins race for new face of national pet store

A two-year-old female Mini Lop rabbit from Worcester called Effie has been crowned the 'Face of Amazon Pets' following a nationwide hunt to find official models for the company's pets store.

The contest drew in animal owners across the country, posting over 28,000 photos of their pets online.

The entries were whittled down to a shortlist based on the most likes on Facebook, Instagram, and Twitter.

Seven finalists, Effie the rabbit, Bob the dog, Scrappy the cat, Harry the pony, Sammy the bird, Rango the reptile and Arin the fish were then voted for by customers.

They were then invited to a London studio where they were photographed and filmed for a 'Petwalk', modelling pet products available at the online retailer.