Seven facts about Nottingham-based No. 7

As Nottingham-based brand Boots celebrates its 80th anniversary of its make-up and skincare brand No7, here are a few facts about the brand:

  • Launched in Nottingham 80 years ago by the wife of the founder of Boots, Florence Boot, who persuaded her husband to launch the brand.

  • The name was reportedly chosen to draw on the fact that the number seven was often used to signify perfection, and Boots wanted No7 to stand out from other brands.

  • The brand launched with only 11 products, most of which were skincare. Colour cosmetics were introduced in 1937.

  • It was introduced with the slogan "the modern way to loveliness" but production was halted during the Second World War.

  • The brand was reintroduced in 1942 with the tagline "Better and lovelier before."

Credit: Boots

  • In 2007 their anti-ageing serum caused a shopping frenzy after a documentary by BBC Horizon said it was the only product on the market that had proven anti-ageing effects. Sales escalated by more than 2000%

  • 80 years on it is still the leading skincare brand in the UK and is sold in 13 countries.