Roy Keane sues Paddy Power over photo

Former Nottingham Forest player and Aston Villa assistant manager Roy Keane is suing bookmaker Paddy Power over a Braveheart billboardpromotion.

The betting giant is facing a lawsuit in the Dublin courts after it parked alorry near the Aviva Stadium on a match day emblazoned with a mocked up image of the star as William Wallace.

The 40ft truck was seen outside the ground as the Republic of Ireland played Scotland in a Euro 2016 qualifier.

True to the bookie's normally irreverent marketing style, the ad referencedScottish voters' rejection of independence last year and said: "You may takeour points but at least we have our freedom (ya wee pussies)."

No hearings have taken place in the High Court but it is understood Keane - now the Irish soccer team's assistant manager - will claim it infringed his image rights.

And being no stranger to rows over its ads, marketing and promotions, Paddy Power stuck with its usually upbeat approach.

"Roy Keane has taken legal action against us following his face appearing on our braveheart billboard ahead of the Ireland Scotland game, it's with thelawyers so obviously we can't talk about it, but hopefully they won't take ourfreedom to have a bit of craic," a spokesman said.

Both sides in the latest dispute are being represented by some of Ireland'sbiggest law firms, Keane by A&L Goodbody and Paddy Power hired Arthur Cox with papers only lodged by Keane's lawyers at the start of the week.

No date has been set for hearings.