New year brings new name for the NEC's LG Arena

An aerial shot of the arena at the NEC Credit: Associated Press

The New Year has brought a new name for the NEC's LG Arena in Birmingham.

From 1 January, a 10-year sponsorship began, meaning the venue is to be called the Genting Arena.

How the NEC arena will look under new sponsorship Credit: NEC Group

It's part of the partnership between leisure and entertainment business Genting UK, and owners, the NEC Group.

The company's construction of a leisure complex next to the Arena is already underway.