ITV Central presenters packing bags for Text Santa

Sameena is hard at work packing shopping in Walsall Credit: ITV News Central

Each year, thousands of pounds are raised for great causes by supermarket bag packers.

This week, Text Santa is teaming up with retail partner Morrisons and the campaign's six chosen charities -Teenage Cancer Trust, Guide Dogs, WellChild, Marie Curie Cancer Care, Alzheimer's Society and Together for Short Lives to raise as much money as possible through the biggest annual bag pack ever simultaneously carried out across the UK.

Today, Matt Teale and Sameena Ali-Kahn are joining in and trying to persuade customers to donate to Text Santa in return for some help with their shopping.

Matt Teale packing bags with Miss Nottingham - Rachel Cadman - and actor Sam Attwater in Nottinghamshire Credit: ITV News Central

Sameena's working hard in Walsall, and Matt's lending a hand in Gamston - two of the 505 stores that are taking part in the initiative nationwide.

...And here's Sam's band of merry helpers! Credit: ITV News Central