Grand Départ brought £102m to county's economy

A report out today on the economic and social impact of this summer's Tour De France's Grand Depart , which started in Leeds and went through West, North and South Yorkshire over two days, will reveal that it produced a £102 million boost for Yorkshire.

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Businesses benefit from le Tour success

Yorkshire businesses say they are seeing increased interest following this year's Tour de France stages in the county.

Figures revealed today showed the race brought more than £100 million into the economy.

John Gill from the Bradfield Brewery told ITV Calendar his business was booming after the success of the event:

Gary Verity: Le Tour created life long memories

The man who brought le Tour de France to Yorkshire says that financial figures released today showing the benefits the event brought to the county back up the success of the weekend.

Gary Verity told ITV Calendar that the arrival of the world's biggest cycle race had create memories that would stay with people for their whole lives.

The leader of Leeds City Council said even though running the event went over budget, it was worth the cost:

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Le Tour tripled advance camping and caravan bookings

Bookings for camping and caravan sites across Yorkshire tripled as a result of this year's Tour de France.

A report released today showed the event generated £102 million for the county's economy.

Simon McGrath, editor of Camping and Caravanning Magazine says statistics show that advance bookings to their sites went up by more than 300 per cent:

Stage set for Tour de France report

Dignitaries have gathered in Leeds for the release of a report into the social and economic benefits brought about by le Tour de France in July.

Dignitaries have gathered in Leeds for the release of a report into the social and economic benefits brought about by le Tour de France in July.
Dignitaries have gathered in Leeds for the release of a report into the social and economic benefits brought about by le Tour de France in July.

Le Tour bosses 'delighted' with economic benefits

Le Tour bosses 'delighted' with economic benefits

We’re absolutely delighted the event brought so much money to the county to help businesses big and small, and there are benefits for the county which are impossible to measure - the profile of Yorkshire around the world has never been higher and this will have a lasting impact on visitor numbers and businesses for years and years to come.

– Chief Executive of Welcome to Yorkshire Gary Verity

The three opening stages of the 2014 Tour de France confirmed the UK’s reputation for staging world-class sporting events with a world-class level of organisational flair. It was a great privilege to have been part of it.

– Chair of TdFHUB2014 Ltd Sir Rodney Walker

The three UK stages set a new standard not just in terms of the amazing support but also because it inspired so many people, young and old, to get on their bikes.

– President of British Cycling Bob Howden

Tour de France report: Key figures

A report out today shows that le Grand Départ generated over £100 million for Yorkshire's economy.

Some of the key findings are listed below, revealing the social and economic benefits found for the county:

Revellers enjoy the buildup to the race
  • Over the course of the three days the race was watched at the roadside by a total crowd of 4.8million
  • The race was watched in person by approximately one in four people in the whole of Yorkshire and the Humber region
  • The event attracted 113,000 visitors from outside the UK, generating £33m into the UK economy
  • The Tour provided £24.3m benefit to the accommodation sector in the host areas
  • 18.6million people followed the race on television or on other devices in the UK
  • 92 per cent of spectators who watched the Yorkshire stages felt the Tour had been positive for the region, as well as 79% of those who attended stage 3
  • The Yorkshire Festival 2014, the first of its kind, saw more than 800,000 people attend more than 2,000 performances of arts and culture in the 100 days leading up to the Grand Départ
  • The official website letouryorkshire.com received two million visits during the week of the Tour starting, with over eight million page views

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Le Tour brought over £10m to Sheffield

The Tour de France in Yorkshire is thought to have generated more than £10 million for Sheffield.

Spectators line the street on the approach to Jenkin Road, the steepest incline on the whole 2014 race

An economic impact survey into this year’s Tour de France released today has shown that the direct economic benefits to Yorkshire estimated at around £102.3 million. This was the money spent on accommodation, food and drink, and transport.

Before the race in July, estimates suggested that Sheffield would benefit from between £5-10 million, but the council now say the total figure could be higher again.

Today's report estimated that 1.5 million spectators watched the York to Sheffield second stage of the race and over 300,000 people lined the 22 mile route through Sheffield.

Around 40 per cent of the spectators were visitors from outside the region and, of those, three quarters said they would recommend the area to friends and family as a place to visit.

Racers climb through Sheffield

The second stage of the Grand Depart of this year’s Tour de France was an amazing event. As the race organisers have said, it really was the grandest of Grand Departs. The 100 day cultural festival which preceded it was also an overwhelming success. The Tour brought significant economic benefits to the city and confirmed Sheffield’s position as a centre for major events and outdoor activities.

It was essential that we met the safety standards required by the organisers and also that we gave everyone who wanted to watch a great day out. The success of the event was vitally important to the overall reputation of the city.

We have already started building on the legacy left by the Tour – not just to encourage cycling in the city, but also profiling Sheffield as the leading city for outdoor activities in the UK. We know that a number of events and conferences are coming to the city as a direct result of our enhanced profile and this will continue the economic benefits from being involved.

– Councillor Isobel Bowler, the Council’s Cabinet Member for Culture, Sport and Leisure

The Tour de France showed off Sheffield in particular – at its very best. It was a fantastic opportunity to welcome one of the world’s great international events to the city and will be remembered for many years to come.

– Leader of Sheffield City Council, Julie Dore

Grand Depart gave region a £102m economic boost

A report out today on the economic and social impact of this summer's Tour De France's Grand Depart , which started in Leeds and went through West, North and South Yorkshire over two days, will reveal that it produced a £102 million boost for Yorkshire.

Around two and half million spectators lined the route over the first two days.

Tour De France Credit: ITV Yorkshire
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