Widow describes smart motorway safety advert as ‘silly’

A widow whose husband died on a smart section of the M1 motorway has described a road safety advert as 'silly' and 'crass'

Claire Mercer's partner Jason was killed, on a stretch of motorway in Sheffield which has no hard shoulder in June 2019.

She continued, 'It's only when the imagery started to sink in that I though this  can't be real. It can't be real. Most people who've been killed or injured in this way weren't in their cars.' when describing he Highways England advert.