The Deep "nearly bankrupted Hull", says Chief Exec

The boss of The Deep has described how the attraction nearly bankrupted the entire city of Hull.

A new book launched today by The Deep’s Chief Executive Colin Brown tells his account of how the project fought back against the odds to become an famous scheme which is still going strong 11 years later.

‘In at The Deep end: The birth pangs of an icon’ tells the story of The Deep, and reveals how the attraction went from being £23 million in debt and on the verge of bankrupting the city.

The Deep is now investing over £700,000 in developing a Gentoo penguin display. The new exhibit is expected to open later in 2013 and will be the only one of its kind in the North of England.