Operation MOVIE launched to showcase unseen Cumbria police role

The campaign is supported by Cumbria Constabulary and Police and Crime Commissioner Peter McCall.

Police in Cumbria has launched a month-long project to focus on the work they do to help vulnerable people in the county.

This has been given the name Operation MOVIE (a Month Of Vulnerability Initiatives and Education (Operation MOVIE).

It will run on the websites of Cumbria Constabulary the Office of the Police and Crime Commissioner’s, as well as on social media with they aim to "shine a spotlight’ on the work the force is doing to protect and support vulnerable people in Cumbria".  

It has started with the launch of the Cumbria’s Safeguarding and Children Partnership (CSCP) and NSPCC’s ‘It’s Not OK’ campaign, supported by Peter McCall, the Police and Crime Commissioner for Cumbria, with funds from NHS England’s Sexual Assault and Abuse Services fund. 

Police officers in the county interact with an average of 60 people who are identified as vulnerable every day

A spokesperson for the force explained that "where vulnerability is identified in a victim or perpetrator, appropriate safeguarding will be assessed and implemented".

 Cumbria Constabulary was rated ‘Good’ by HMICFRS for their work keeping people safe.

It is hoped that the drive will help showcase this work, much of which is done away from public view.

Areas that will be covered include the ‘It’s Not OK’ campaign, childhood trauma, hate crime, sexual offending, exploitation and others.  


Detective Chief Inspector Dan St Quintin said:  

He also pointed out that the force will share a lot of resources via its social media channels.

 Police and Crime Commissioner Peter McCall highlighted the issue of child exploitation. 

He added that he would be attending events throughout October to highlight the work Cumbria Constabulary does.