End of the road for Keswick Jazz Festival?

Keswick Jazz Festival. Credit: ITV Border

Keswick Jazz Festival is celebrating its silver jubilee this weekend, but organisers fear shrinking audiences could mean it's the end of the road.

It's grown to become the biggest traditional jazz event of its kind in the UK and sees over 90 performers in 12 venues across Keswick over the weekend.

Each day of the festival brings around 1,000 people to Keswick, making it an important part of the town's tourist economy.

But ticket sales are falling and the current organisers have warned it'll have to end if they can't find someone else to take it on.

The festival is seeing shrinking audiences. Credit: ITV Border

Even the festival's older regulars say it would be good to attract a younger audience.