Nicola Sturgeon: Winning smile and winning votes
She's on her own on the front cover (Alex who?) smiling out at voters under the slogan 'Stronger for Scotland'.
But today's SNP general election manifesto was about more than Scotland and Scottish voters for Nicola Sturgeon.
The woman who has become one of the best known politicians in the UK - not just Scotland - had a message for electors south of the Border.
She did not quite put it like this but what it amounted to was: don't believe our opponents claims that I'm some kind of latter day, female, Guy Fawkes.
The substantial band of Nationalist MPs that the polls suggest will go to the Houses of Parliament after May 7 will not be there to hatch a new gunpowder plot, she didn't quite say.
Instead, Ms Sturgeon did actually say her block of MPs would play a constructive role in parliament as they look to build left-of-centre alliances.
There'd be no deal with the Tories and she was open about who the SNP will concentrate its attention on: Labour if, as she expects, Ed Miliband fails to get a majority.
Ms Sturgeon put it thus: "...we will then seek to use our influence to make a Labour government bolder and better.
"We will seek to make common cause and build alliances with others of like mind across the UK to deliver the progressive change that so many want to see.
She added: "To everyone who, like me, wants this election to herald the real and positive change that will make life better for ordinary people across these islands, I hold out a hand of friendship."
Interestingly though Ms Sturgeon got the loudest cheer of all from the activists at the Edinburgh International Climbing Arena when she mentioned the SNP stood for independence.
There was laughter when she then gently, but very firmly, reminded them this election was not about Scotland regaining sovereignty.
And that, the SNP's opponents say, tells the tale. That, the main Unionist parties claim, reveals that the Nationalist leopard has not really changed its spots.
Which is why Labour, the Tories and the Liberal Democrats say that voters should not vote for the SNP in this election.
Ms Sturgeon was unequivocal that voting for her - and other than some candidates at the back of the manifesto she's the only politician pictured - in this UK election did not give her party a mandate for a new referendum, so soon after the defeat last year.
Her opponents say that whatever they say now, if they elect a large group of MPs the Nationalists will take it as an endorsement of the SNP's long-term goal.
Furthermore the Unionist parties say plans for "full financial responsibility" - which used to be known as full fiscal autonomy - would leave Scotland with a multi-billion pound financial black hole.
By making it clear this election is not about independence, and rejecting the claims about fiscal autonomy, Nicola Sturgeon is hoping to blunt criticism of nationalism as a political creed.
By holding out the "hand of friendship" to the English, Welsh and Northern Irish Ms Sturgeon is trying to soften the harder edges of SNP policy.
Voters views can, sometimes, change at the eleventh hour but so far at least Ms Sturgeon's winning smile (and the carefully crafted policies too) seems to be winning over Scots.
With 19 days to go the UK election in Scotland is Nicola Sturgeon's to lose.