Wordsworth inspires blue chip companies

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management
Monday 9 July 2012 at 3:32pm

Wordsworth's former home in Grasmere, Cumbria Credit: PA/Anna Gowthorpe

The Lake District's most famous poet has been given a bizarre new twist as management guru. Senior executives from more than 200 blue chip companies are being sent to Cumbria to learn how to apply the 19th century poet's principles to their work.

The course is being run by Lancaster University.

Ryan Dollard has sent this report: