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How the new Ikea in Norwich will look

Artist impression of the new Ikea in Norwich Credit: Ikea

The home furniture giant IKEA has revealed more details about the new type of store it's to open in Norwich this autumn.

The shop on the Sweet Briar Industrial Estate is a different approach for the firm and is smaller than its usual stores.

A first of its kind in the UK, it will have an order and collection point and planning studio to bridge the gap between in-store and online shopping.

"We have been looking at the Norfolk region for many years as we know that our customers currently have to travel to our Lakeside or Milton Keynes stores to see the product range and get planning and design advice. This new IKEA format is a first for us in the UK and provides us with a fantastic opportunity to connect the experiences our customers can currently have with IKEA and offer them a more personal service locally.”

– Jack Jackson, IKEA Order and Collection Development Manager

The new store is expected to open this Autumn and is part of expansion plans for IKEA.

The company says it will be testing a number of similar Order and Collection Points across the UK.

The Norwich site is the first one to be announced.