Tour de France 2014 in East Anglia
ITV News Anglia looks at the third stage of the Tour de France 2014 as it heads through Cambridge and Essex.
ITV News Anglia looks at the third stage of the Tour de France 2014 as it heads through Cambridge and Essex.
The crowds were simply staggering yesterday at the Tour de France and today the organisers, businesses and the tourism industry have been reflecting on just how important the feel-good factor and the world-wide TV coverage could be for the region's economy.
Click below to watch a report from ITV News Anglia's Matthew Hudson
In Felsted today the church bells were ringing, the crowds came out, and the sunshine even turned up on cue.
The Tour de France cycle race is in East Anglia for Stage 3 from Cambridge to London via Essex.
The final countdown is now well underway for the arrival of the Tour De France in the East