Peterborough Tesco stores trial "friendlier" checkout voice

Tesco stores in Peterborough are revamping all their self-service machines and rolling out a new voice that's "friendlier, more helpful and less talkative."

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Tesco stores in Peterborough trial 'friendlier' self-service checkout voice

It's got to be up there as one of the most annoying sounds in modern life - the voice at a self-service check out - telling you there's an unexpected item in the bagging area.

To try and improve things, some Tesco stores in Peterborough are trialling a different voice - which is supposedly "friendlier and more helpful".

This time it's a man, rather than a woman - and it's got mixed reviews...

Click below to watch a report from ITV News Anglia's Sarah Cooper

Peterborough Tesco stores ditch 'irritating' self-service checkout voice

A Tesco store in Peterborough. Credit: ITV News Anglia

There's some good news for supermarket shoppers in Peterborough because the frustration of being at a self-service checkout and hearing that dreaded phrase "unexpected items in the bagging area" is about to be a thing of the past.

Tesco is revamping all its machines and rolling out a new voice that's "friendlier, more helpful and less talkative."

It's now being trialled in Peterborough, but will be in all stores by the end of October.

Click below to compare the previous voice to the new one

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