Redwell v Red Bull

The small Norwich beer-maker Redwell says it is hopeful of reaching agreement with the multi-national drinks company Red Bull in a dispute over its name.

Red Bull wrote to Redwell Brewing demanding a change in name because it was too similar and might confuse consumers.

The Norfolk brewery, which is named after a street in Norwich, has now confirmed that it is in talks with Red Bull and is hopeful of keeping its name.

Red Bull said in a statement: "Red Bull has long been willing to allow Redwell to maintain its mark for beer so long as they do not use it for energy drinks."

Red Bull have said they don't have a dispute with the Norfolk brewer Redwell over their name.

Redwell, based in Norwich, had been sent a letter from Red Bull saying their name could be confused with the energy drink's brand.

This afternoon a statement from Red Bull said: "There is no dispute here. Red Bull has long been willing to allow Redwell to maintain its mark for beer so long as they do not use it for energy drinks. Redwell's solicitor has agreed to this."

A Norfolk brewery under pressure from the energy drink giant Red Bull has said it would be a 'disaster' for their business if they had to change their name.

Redwell have been told by Red Bull that their name is "confusingly similar".