Lotus to sponsor Norwich City's training ground as part of new deal

Norfolk car-maker Lotus has been announced as the new sponsor of Norwich City's training ground.

The two iconic Norfolk brands have agreed a three-year partnership which will see the Canaries' training base at Colney renamed 'The Lotus Training Centre'.

The Lotus logo will also feature on the club's academy kits, as well as on the first team's 'walk out jackets' before Premier League matches - including Friday night's opener against Liverpool at Anfield.

Lotus, who have been making cars at Hethel near Wymondham since 1966, previously sponsored Norwich in one of their previous spells in the top flight in 2003.

“Lotus is a brand born for and out of performance and competition, so this partnership is perfect for both parties. Together Lotus and Norwich City Football Club share core values – commitment, passion, focus, hard work, a winning mindset – and the success that flows from them," Simon Clare from Lotus said.

“This partnership joins two iconic Norfolk brands as they accelerate on to the global stage together. Both share a desire for innovation and, as we herald a new era together, we are incredibly excited about playing a part in the development of Norwich City and its talent. Today we are investing in that future.”

Norwich City Chief Operating Officer Ben Kensell says the deal will benefit both parties over the course of the partnership.

“This is a momentous deal for us. We’re so thrilled to partner with one of the most iconic and high-profile brands, not just in Norfolk, but across the UK and internationally," he said.

"I’m proud that our resurgent club is partnering with Lotus at a time when it is relaunching its brand into a new and exciting future.

"The synergies between our two businesses are striking, and for our Academy players to be proudly wearing a shirt that has such a well-loved logo on is really special.”