Bigger than Glasto: The Norfolk village which hosts Europe's biggest Christmas show
From small acorns...
It's grown from a collection of steam engines and fairground organs to the biggest Christmas show in Europe.
Thursford Christmas Spectacular in Norfolk attracts acts from all over the world and visitors from all over the country.
Click below to watch the special festive ITV News Anglia programme presented from the Thursford Christmas Spectacular on Friday 16 December 2016
Among those attending a recent show were Dave and Lynda Wendon from Alresford near Colchester this is becoming a regular excursion.
And it's good news for local businesses.
Dave Cove's a coach driver and does regular trips to the show.
"The hotel here does the weekend for Thursford and their sister hotel the Links, I'm out of there tomorrow evening, going to Thursford again - just for a change...", he laughs.
And what has in the past been a quiet time for local hotels , is now anything but with some reporting an 85% occupancy rate.
And you can watch a special live edition of the show tonight at 6pm