'Any death on the beaches is one too many': Lifeguards react to rip-current tragedy
Lifeguards working along a stretch of the Norfolk coast where a swimmer died after getting caught in a rip-current, are reminding people to always swim on life-guarded beaches.
Staff have been back on duty today at Sea Palling as hundreds of people headed there to enjoy the hot weather on the first weekend of the school summer holidays.
The group of four swimmers got into difficulty at Sea Palling beach around 800 metres away from the lifeguarded section of the beach.
The coastguard received multiple 999 calls from onlookers seeing that the people were in trouble and emergency services came to the scene along with several lifeboats and two air ambulances.
Two of the people managed to get themselves to the shore to safety and another two were pulled unconscious from the water by members of the public.
One of them, a 26-year-old man was revived through CPR and airlifted to hospital where he is in a stable condition. The other, a 54-year-old man was pronounced dead at the scene.
The RNLI has issued some advice for anyone wanting to head to our coastlines this summer.
Always swim on a lifeguarded beach when possible.
Be aware of your limitations in the water.
Never swim alone, always go with someone, or make sure someone is watching.
Research tidal information.
If you are unsure, always ask a lifeguard.