Shoe sales for Norwich company rocket after royal purchase

Getting measured up in the shoes chosen by William and Kate Credit: ITV News Anglia

Sales of shoes made by a Norwich based company have rocketed after Prince George was pictured wearing them.

His Christmas photo-shoot shows him in the 'Start-rite' shoes and now copy-cat parents are rushing to get their hands on a pair.

Prince George is the third generation of the Royal family to have their feet adorned by the Norwich shoemaker.

Click below to watch a report by ITV News Anglia's Natalie Gray.