Broads to be re-branded as a National Park

The Broads Authority wants to start branding the Norfolk and Suffolk Broads as a National Park

The Broads consist of 188 square miles of inland waterways and are the country's largest protected wetland

The Broads are already a big money spinner for the region. With eight million visitors a year they generate around £570 million for the economies of Norfolk and Suffolk. But branding the area as a National Park would bring many more millions as the name becomes known around the country and the rest of the world.

Over time, The Broads National Park brand would appear on road and village signs and the side of BA vehicles, and it is hoped businesses would increasingly adopt it. After a three month public consultation the changes could happen as soon as January 2015