New look for Tractor Boys

Ipswich Town have unveiled their new kit for next season through a viral video relased today. First team players Carlos Edwards, Jay Emanuel-Thomas, Arran Lee Barrett and Josh Carson were all involved in the film and photo shoot to support the kit launch at Easton Park Farm in Suffolk. The viral video is a certainly a growing phenomenon, already exploited by Norwich City through their kit launch last season. Essex County Cricket club are also following suit for their Twenty-20 Cup campaign, with ther help of seven year old internet batting sensation Charlie Allison.

Ipswich Town retail manager Lee Hyde said 'It's fantastic to interact with the fans through social media and social networking nowadays. The viral kinds of feeds from that'.

The new home kit includes flashes of red while the away strip is dominated by a white shirt.