Motorists being charged car insurance rates of up to 40%, analysis shows

File photo of cars travelling along the M4 motorway.
Thirty nine car insurers were surveyed as part of the research. Credit: PA

Motorists could be charged nearly 40% APR (annual percentage rate) when paying for their insurance monthly, according to new analysis.

And some home insurers are charging nearly 35% APR on monthly payments, Which? said.

The rates being charged by some insurers to pay for monthly cover resemble the interest applicable for credit card borrowing, the consumer group added.

Thirty nine car insurers and 34 home insurers were asked what APRs were being applied to monthly payments.

Many insurers did not disclose their APR. Among those that did, the analysis found that 1st Central charges between 5% and 39.11%.

Customers were given a personal interest rate after a credit risk assessment by the firm, according to the research.

The average rate across 27 providers that charge interest and disclosed their rate was 23.37%.

Only two car insurers asked - NFU Mutual and Hiscox - said they do not charge interest on monthly repayments.

1st Central said: "We understand it is important to customers that we keep the price of insurance as low as possible - and benchmarking tells us that we are competitive for both annual premiums and for those that wish to pay monthly through a credit arrangement.

"We offer a range of APRs from 5% to enable us to provide credit to as many customers wishing to pay monthly as possible, including those with low or poor credit scores.

"Over the past quarter less than 2% of customers paid our highest APR."

1st Central also said that consumers may focus on the total monthly cost - where it is often highly competitive.


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For home insurance, the highest rate in the study was from Co-op Insurance - where it was found that customers pay between 31.31% to 34.75% APR on monthly payments.

The average across the providers that charge a rate and disclosed it was 23%.

Co-op Insurance, which works with partners to provide insurance cover, said it is looking to reduce rates where possible.

The company added that it chose to share its rates with the study as it is committed to transparency.

A spokesperson for Co-op Insurance said: "Co-op Insurance welcomes this survey analysis from Which?

"We recognise the importance of premium finance as a product in the insurance industry, giving customers the option to spread the cost of their insurance over the course of a year."

Co-op Insurance said an insurance partner performs regular benchmarking, adding: "This benchmarking has led us to review these rates and we are looking to reduce them; we will update our customers on this as soon as we can.

"At Co-op, we are committed to transparency for our customers and have taken such an approach when responding to Which? throughout this process."

Fifteen home insurance providers surveyed said they do not charge interest. They are: Bank of Scotland, Halifax, Hiscox, HSBC, Lloyds Bank, MBNA, M&S Bank, Nationwide Building Society, NFU Mutual, SAGIC, Sainsbury's Bank, Santander, TSB, Urban Jungle and Yorkshire Building Society.

Some home insurers are charging nearly 35% APR on monthly payments. Credit: PA

Which? said the average credit card rate in January this year was 34.8% with the majority of cards charging up to 25%.

But the group argued that the risk to insurers is lower than for credit card providers, because the credit being offered is directly linked to the sale of the insurance policy and non-payment by customers can lead to the cancellation of the policy.

Since January 2022, motor and home insurers have been required to provide fair value on their products and those requirements have been further strengthened by the introduction of the Financial Conduct Authority (FCA)'s Consumer Duty last year.

Which? said the regulator should produce an action plan to make sure that firms are providing fair value in the interest rates they are charging customers, and called for a league table of providers to be produced by the regulator.

Rocio Concha, Which? director of policy and advocacy, said the FCA should "step up and to get tough with firms".

A spokesperson for the Association of British Insurers (ABI) said: "Our members understand how important access to appropriate insurance is for their customers and are very aware of the financial pressures households are currently under.

"Paying premiums by monthly instalments is an option they offer to help customers manage their budgets.

"The cost of premium finance is one of a number of topics we continue to discuss with our members and the Financial Conduct Authority."

An FCA spokesperson said: "Premium finance helps people to spread the cost of insurance. We have made it clear to industry they need to ensure people are getting fair value from it."


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