PM surges in popularity – as choice for children’s Halloween outfits with top 20 revealed

Children will be dressing as Boris Johnson this Halloween, new research has found Credit: PA

Children are dressing up as Boris Johnson this Halloween as families take inspiration from Brexit for their plans, according to new research.

The Prime Minister is the 10th most topical option on a list topped by Pennywise the clown from IT 2, with Spider-Man in second place.

Boris costumes covering his time in the Bullingdon Club at Oxford and his zip wire stunt during the 2012 Olympics when he was mayor of London Credit: Matt Alexander/PA

Research by Beano found Mr Johnson has been named the ghastliest figure of the 21st century by two-thirds (66%) of British parents and children.

The new study of 2,000 British parents and their children aged six to 14 found more than half (54%) of families are drawing direct inspiration from Brexit for their Halloween plans this year.

More than a quarter (28%) plan to dress up as famous British politicians, while one in five (20%) will be using Brexit-themed decorations.


Top 20 topical children's Halloween costume choices

Source: Beano

  • Pennywise the clown from IT 2

  • Spider-Man

  • The Joker

  • Baby Shark

  • Thanos from The Avengers

  • Incredible Hulk

  • Detective Pikachu

  • Minecraft Creeper

  • Maleficent

  • Boris Johnson

  • Venom

  • Ariana Grande

  • Wonder Woman

  • Princess Jasmine from Aladdin

  • Loot Llama from Fortnite

  • Demogorgon from Stranger Things

  • Captain Marvel

  • Donald Trump

  • Eleven from Stranger things

  • Jojo Siwa (YouTuber)


Mike Stirling, editorial director of Beano Studios, said “Kids today are far more clued up as to what’s going on in the world and with Brexit on everyone’s lips, it’s unsurprising that we’ll be seeing a horde of mini Boris’ taking over the streets of the UK this Halloween, with a Jeremy Corbyn or two.”

A Boris Johnson outfit is the 10th most topical option this year, research found Credit: Matt Alexander/PA

The research, carried out in October, found Mr Johnson is considered the second scariest celebrity by British children, with Donald Trump in first place.

Meanwhile, more than eight in 10 (82%) British children have said they now prefer modern and pop culture outfits for Halloween over traditional costumes such as ghosts, witches and vampires.

The top 20 Halloween outfit choices for 2019 include The Joker, Wonder Woman and characters from Stranger Things and video game Fortnite.