Transport for London bans advert featuring bacon and butter

An online supermarket's advert designed to run in the London Underground was rejected because it contained bacon, butter, eggs and jam, the retailer said.

However, last month Transport for London (TfL) issued a ban on all junk food advertising in a bid to reduce children's exposure to the promotion of unhealthy foods.

However, Farmdrop claimed that TfL had banned their advert which included images of the meat, dairy products and spread while saying TfL "handling has been clumsy".

But TfL said it was up to advertisers to make sure any items featured were "high fat, sugar and salt (HFSS)-compliant".

A TfL spokesperson added: "This ban is designed to reduce children’s exposure to adverts for food and drink which could contribute to this problem.

"Our advertising policy requires brands to demonstrate that any food or drink products featured in advertisements running on our network are not high in fat, sugar and salt, unless they have been granted an exception.

"In this case, Farmdrop chose not to apply for an exception and our advertising agent worked with them to amend the advertisement.

"We have never said that eggs do not comply with the policy."

Following the TfL[junk food advertising](http://Ban on junk food adverts across London transport comes into force) ban, food and drink brands, restaurants, takeaways and delivery services will only be able to place adverts which promote their healthier products, rather than simply publicising brands.

Foods found to be high in fat, sugar and salt are now not allowed to feature in advertisements on public transport.