Cadbury asks chocolate fans to invent new Dairy Milk bar

Entrants are asked to name their bar and explain what inspired their creation (Joe Giddens/PA) Credit: PA Wire/PA Images

Chocolate lovers have been given the chance to design a bar for Cadbury.

Fans can pick from 90,000 combinations to create their own Cadbury Dairy Milk bar, with ingredients including caramel, popping candy, chilli, mustard, and cashews.

Entrants are asked to name their bar and explain what inspired their creation.

David Shepherd, director of research and development at Cadbury, said: “At Cadbury we’ve been making delicious chocolate for over 100 years and are always looking for ways to innovate and excite the great British public with our products.

“So we thought what better way to create the next iconic bar than to ask the people that love it the most.”